2 June 2016

How to create a facebook page - step by step

There are 1 Billion active users on Facebook — it's about time you get in on the action and start a Facebook Page for your business.

Don't waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

How To Create a Facebook Page for Your Business


Step 1: Choose a Classification.


Go To  https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:

  •     Local Business or Place
  •     Company, Organization, or Institution
  •     Brand or Product
  •     Artist, Band, or Public Figure
  •     Entertainment
  •     Cause or Community

Each of these classifications provides more relevant fields for your desired Page.


Step 2: Complete Basic Information.


Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish "About" Section

Write a short description about your company.

Upload Profile Picture

This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. upload any picture which suits your buisiness.

Step 3: Admin Panel.


    Page Info:
in this part add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
   
Notifications: This section allows you to customize when and how you'd like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
   
Page Roles: Whether or not you'll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages.

 

Step 4: Populate Page With Content.


Now it's time to actually publish content to your Page and then invite users to be a part of your growing community. Let's start with the basic content needed to get your Page kicking.
Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1.     Plain text status
  2.    Photo with caption
  3.    Link with caption
  4.     Video with caption
  5.     Event page
  6.    Location check-in

Step 5: Measure Your Growth.


Finally, we need to measure our efforts to ensure we're making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the "Insights" option in the top navigation to see the following:

    Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
   

  Likes: This tab shows your overall fan growth and losses. If you're employing paid efforts, you'll be able to see the breakdown of paid versus organic growth.
    

  Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
    

Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

Thats it!  Now go post interesting content a loyal base of fans!

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