Learning SEO is important for every webmaster and blogger. Why? Because no matter how great the content on your site is, you're not getting any of it into search results if you don't apply SEO tactics.
SEO makes your content visible to the outside world. Therefore, for your content to actually bring in any traffic, you need SEO. We have previously shared various posts on search engine optimization, but today, I'd like to share some SEO settings that every blogger should apply on their blog. These are specific to Blogger, but that doesn't mean you can't apply some of them to other platforms.
While writing a blog post, you have the option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is just to use Keywords in your permalink. (Don’t make it look spammy). While writing the blog post, you get the option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish. Check this screenshot for example:
and replace it with
Now the individual pages will have post title itself.
Blogspot is Google’s baby blogging platform, and if you do it right probably, you will be doing great regarding traffic. Always get your basic right.
SEO
SEO makes your content visible to the outside world. Therefore, for your content to actually bring in any traffic, you need SEO. We have previously shared various posts on search engine optimization, but today, I'd like to share some SEO settings that every blogger should apply on their blog. These are specific to Blogger, but that doesn't mean you can't apply some of them to other platforms.
What is SEO, Exactly?
The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:
- Create a great, seamless user experience.
- Communicate to the search engines your intentions so they can recommend your website for relevant searches.
Your Website is Like a Cake
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash
When we talk about SEO, very first thing which you need to keep in mind is: We can control on site and off site SEO. On Page SEO is covered by you which includes article quality, how well it’s optimized for Keyword and meta value for that article. No need, to feel furious or lost with above SEO terminology,
as below mentioned guide will help you to learn every basic and make your Blogger blog more search engine friendly.
as below mentioned guide will help you to learn every basic and make your Blogger blog more search engine friendly.
Permalink
Permalink plays a great role in search engine ranking of your post. There are few rules which everyone should follow for Blogspot permalinks:
- Keep the number of characters in post title to 50
- Remove Stop Words from permalink (Ex: A, an the)
While writing a blog post, you have the option to edit the permalink. Simply use it to edit your permalink and remove the stop words. A good idea is just to use Keywords in your permalink. (Don’t make it look spammy). While writing the blog post, you get the option in your right panel to keep it automatic permalink or manual permalink. Simply select manual permalink and edit it according to your wish. Check this screenshot for example:
Blogspot proper labels and related posts
Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by an example. Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.
Format Blogger post title
When we talk about BlogSpot SEO, post title plays a major role. Blogger post title is usually followed by home page title.
and this would harm the SEO friendliness of the article title. Here is how to fix this. Go to Blogger edit HTML > find out code section
title><data:blog.pagetitle/></title>
and replace it with
<b:if cond= 'data:blog.pageType == "index"'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/></title>
</b:if>
Now the individual pages will have post title itself.
images optimization for SEO
You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example)
If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.Luckily, it’s easier than you think… once you know what to do.
If you spend hours crafting the perfect post, don’t miss out on the chance to optimize your images for maximum search engine benefit.
All of these steps should take you no longer than a few minutes, and sometimes, it really can be the “icing on the cake.”
I'll adding a full tutorial about image optimization in my upcoming posts. so stay tuned
If you spend hours crafting the perfect post, don’t miss out on the chance to optimize your images for maximum search engine benefit.
All of these steps should take you no longer than a few minutes, and sometimes, it really can be the “icing on the cake.”
I'll adding a full tutorial about image optimization in my upcoming posts. so stay tuned
meta tags
Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.
Provide good title, description, and footer text
The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.
Nofollow external links
Nofollow is an HTML attribute specified on hyperlinks to block search engine advantage of external links in a website. In Blogger, you can select HTML section of the post window and add rel=”nofollow” attribute just after URL to prevent search engines from crawling a particular link.
enable comment section
The Comment section should be no-followed and moderated to avoid spam comments. Try to include the post keywords when you are replying to reader comments. This would also add up to the total keyword density of the post. Since Google have integrated Google plus comment form with BlogSpot, I highly recommend you to enable it. This will ensure that you get higher social media interaction and share for your post.
Blogspot is Google’s baby blogging platform, and if you do it right probably, you will be doing great regarding traffic. Always get your basic right.
I hope this guide will give you a much better idea about BlogSpot SEO,
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These benefits are equally beneficial for individuals planning to be SEO providers. Whichever field you are interested to join, SEO courses should be part of your future plans.Seo
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